Seth Godin (SethGodin.com) never fails to inspire me with his perspectives on things. Yesterday, he posted on Leadership as Marketing Strategy. Take a look.
What works is leading. Leading a (relatively) small group of people. Taking them somewhere they’d like to go. Connecting them to one another. -Seth Godin
We totally agree. You know, we spend tons of hours in the work space–80,000 over our working lives (40 years at 2200hrs/year). So we literally GIVE our lives to our work. You as a leader do. And your people do as well.
Are Your People Rewarded?
Now, while Seth is talking marketing, he IS talking about “Tribes” of people and how they can connect to get things done-and the intrinsic rewards of that. Are your people rewarded by anything other than paychecks? Don’t answer that for them. Go ask them.
We find in our work that people are motivated by very different things. It could be commerce ($) or power, or recognition or tradition on other values. And if you aren’t rewarding them in those areas of ‘value’ then you aren’t doing your job.
Before you think this’ll ‘cost you money,’ you’d best think again. Think of how many leaders create compensation plans with the belief that “money motivates.” Yes, it motivates some. But not all.
By looking at what motivates people you can do two things: 1) find out how to create an atmosphere where they bring their best every day, and 2) get the most out of your investment in them.
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