I was invited to Omaha, NE this weekend to take part in the national Pork and Swine conference. The topic I spoke on was “thought leadership.” Many swine vets are in a squeeze between regulation, agriculture activists and the major swine producers (isn’t everybody in a squeeze of some kind?).
One of the things they have to be better at is “creating influence” within their niche. In other words, “getting a voice.” Yet, one thing that stops us all from taking that risk of being a thought leader is our “fear of of opinion.”
The Time For Innovation Is When Everyone’s Afraid But…
is exactly the time when you must innovate and step out to give voice to your ideas. It’s the paradox…the time I need to speak up is the time I feel afraid (so most don’t).
One answer is detachment. That’s the propensity you have to be unattached to the outcome or results.”
In other words, ‘put your ideas out there’ and care not whether anyone likes them or adopts them. Now, you must communicate those ideas in a way that people can consume them–but you can’t control whether someone falls in love with them or not.
Push into the fear–the very thing we are afraid of is the thing we should act into. If you’re afraid of putting forth your ideas, then that is probably the very thing you should work on today.
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