From the category archives:

Mechanics of Selling

Talking To CEO's

by Bill Caskey on November 3, 2006

The Universe has a funny way of working. It seems to have the attitude of,  “I’ll allow it to happen when it’s ready to happen.” We see this in all phases in our life. We really want something—really bad. But we don’t get it. Then later, we realize we really didn’t want it. What if [...]

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Check Out Your Selling Language. Is it Empowering You?

by Bill Caskey on November 2, 2006

We did a role play the other day in one of our clients. I was looking for language (the words sales people used). After the exercise, the group got into a heated discussion about the language of the new selling philosophy. We then made a list of the words of Selling in the 1900′s. And [...]

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Your Value Is All You Have

by Bill Caskey on October 26, 2006

(As sent out in our October New Rules Newsletter) Your Value Is All You Have–How Competent Are You At Expressing It? I was looking through some old training handouts …  and came across one called “How To Express Your Value.” Although I don’t have space here to review the entire module, there was one part [...]

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"How Do I Start The Sales Process?"

by Bill Caskey on July 21, 2006

Question From Blog Reader: I’m assuming that you mean: “how do I start the process so that I can control it all the way through?” That’s a better question. In this post, I give you several components of how to handle the very first call.

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THE DEATH OF THE DECISION MAKER

by Bill Caskey on July 17, 2006

I had a revelation this week that has led me to think about an old “sales 101” rule in a completely different light. If you’ve been a salesperson for longer than 10 minutes, you certainly know rule #1 is to always talk to the decision maker. “Get past the gatekeeper….find the decision maker….” You’ve heard [...]

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Your Prospect is Not Your Enemy!

by Bill Caskey on June 21, 2006

We really waste a lot of energy sometimes, don’t we? In a profession that relies on our mind to do the heavy lifting, we certainly fail to think about things in the right way. One example of that is “who we see as the enemy.

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I got this question from one of my clients last week. The more I thought about it, the more I realized that this is a common problem for sales professionals–especially in complex (long) selling cycles. Let’s start at the top. You are in sales to solve problems. The solving of your customer’s problems will pay [...]

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How'd You Get To Be A Star?

by Bill Caskey on May 13, 2006

Recently the NYTimes Magazine ran a piece written by the Freakonomics guys, Dubner and Levitt. The article was titled, A Star Is Born. Get it and read it. It provides a wonderful look into the traits of high achievers. No reason to go into a lot of detail here–only to say that everything in the [...]

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Is Your Solution Intentional?

by Bill Caskey on September 27, 2005

I got the proposal via email a week after the sales person and I had talked at length. It was well designed. It was well laid out. And it came with a fabulous letter introducing it. (I presume all from some template that a higly paid consultant had devised). BUT….. It didn’t hit the mark [...]

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Sure We're Sane, Or Are We?

by Bill Caskey on March 2, 2005

I’ve always heard the definition of insanity is: Doing the same thing and expecting different results. But I happened on another definition the other day that I think it applies to the business world. That definition is: Trying to manage things we can’t control. When you think about it there’s a whole lot more things [...]

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