From the category archives:
I was invited to Omaha, NE this weekend to take part in the national Pork and Swine conference. The topic I spoke on was “thought leadership.” Many swine vets are in a squeeze between regulation, agriculture activists and the major swine producers (isn’t everybody in a squeeze of some kind?). One of the things they [...]
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I got a call from a client last week. She had just begun our program with her company and had heard us talk about “changing how you think” in order to get better results. We hadn’t yet gotten into the details of that, but since she called, I shared with her the five areas of [...]
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By Brooke Green So close…How many times have you been in this situation: *You meet a prospect *You take them through your process *You ask them the right questions, tough questions *They reveal that they have a problem *They know it is costing them money *They think you can help them fix it *They say [...]
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Recently in our SELECT (advanced sales training) program, we got into a conversation about getting to the right person in the sales process. As we went down the path, it became apparent that it was less a technique issue and more of an attitude issue on our part. I went back in to the studio [...]
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Just like you have an outlook and a mentality of how you see the world, so does your customer. And many times that mentality they have does not fit in with your plans or your solutions. Recently, I was asked to come in and do a half day training program for a group of 20 [...]
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By Brooke GreenI posted a blog a few weeks ago about the Fear of Learning billcaskey.com. In that blog, I talked about how the fear of learning can stop us in our tracks. It’s hard to believe that we would want to stay stagnant. Why wouldn’t we want to get better? Sounds crazy, right? Not [...]
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By Brooke Green”Fear” Installment #1 I read an article recently in Fast Co. (www.fastcompany.com) magazine about the Fear of Learning. Marcia Conner states that while some people say that they need fear to excel, too much fear about what there is to learn can actually shut you down. It started me thinking about how fear [...]
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I’m a huge Don Imus fan–or should I say, “I WAS a fan.” I thought he was brilliant in how he reinvented his career (after his drug filled 70′s and 80′s) and made his NY radio show a leading morning TV show. A lesson in repurposing content. But his latest vulgar episode with the Rutgers [...]
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Just finished The Secret DVD. Although the book left me a little cool, the DVD was quite good. Here are my LIKES and DISLIKES and a recommendation. By the way, if you’ve been living in Bahrain the last month, The Secret is the Law of Attraction, which says you attract to things/situations that mirror your [...]
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I heard a commerical the other night that posed a profound question: “Are you using all of the gifts (talents) that you’ve been given?” Thoreau said many of us, “live lives of quiet desperation.” To me that means we sort of meander through life–taking what’s given us, but not really exploiting our gifts and talents. [...]
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