From the category archives:

Communication Skills

Rule #9-Stay Behind The Prospect

by Bill Caskey on March 10, 2006

[STAY BEHIND THE PROSPECT] This is part two of many, on Rules we use in our trainnig with business-to-business sales teams. ==================================================================================== This means to be slightly less positive than your prospect. This might go against everything you’ve heard about professional sales….”be enthusiastic…it’s contagious.” I don’t find that to be the case. If you’re going [...]

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Call The Game

by Bill Caskey on February 1, 2006

Calling the game is a strategy that you use when there is something going on in the sales process that could qualify as a ‘game’ being played by the prospect. It typically happens when they begin to see you as a ‘salesperson’ who is interested only in getting the sale. In essence, many times when [...]

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