From the category archives:

Bill Caskey

Get Real….REALLY

by Bill Caskey on July 13, 2006

I was watching a sales training infomercial at 5:30 AM yesterday and have to share. First, I must commend the author for recognizing the need for sales training to be part of the ever-growing infomercial programming found on cable TV and local access channels. With all of the get-rich-no-money-down-don’t-have-to-sell-anything-systems floating around your boob tube in [...]

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Your Prospect is Not Your Enemy!

by Bill Caskey on June 21, 2006

We really waste a lot of energy sometimes, don’t we? In a profession that relies on our mind to do the heavy lifting, we certainly fail to think about things in the right way. One example of that is “who we see as the enemy.

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Blog Authors

by Bill Caskey on June 1, 2006

We love to hear from our readers. If you’d like to contact our authors privately to suggest story ideas or critique their writing, here is their information: Bill Caskey: mailto:bcaskey@caskeytraining.com Bill is a sales development leader and experimenter. His ideas about selling are convictions about life, money and meaning. He has coached sales professionals and [...]

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Use Your Best Prospect As Your Standard

by Bill Caskey on June 1, 2006

We’ve all had that great prospect–the one that invites you in to his office, tells you all about the issues he has, expresses hope that you can help him, pays you what you ask, and faxes in the PO. Wouldn’t it be great if they were all like that. We’ll call that the IDEAL PROSPECT. [...]

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